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		<title>Article Marketing Strategies: Discover Top 7 Article Promotion Tips To Make Minimum $100 A Day</title>
		<link>http://www.juliesbook.com/internet-and-business-onlinr/article-marketing-strategies-discover-top-7-article-promotion-tips-to-make-minimum-100-a-day/</link>
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		<pubDate>Wed, 20 Jan 2010 22:12:16 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[Internet and Business Online]]></category>
		<category><![CDATA[$100]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[discover]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Minimum]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.juliesbook.com/internet-and-business-onlinr/article-marketing-strategies-discover-top-7-article-promotion-tips-to-make-minimum-100-a-day/</guid>
		<description><![CDATA[Article marketing strategies may vary from one article marketer to another. But there are proven ways to make $100 a day just from free article promotion. So read on to find out tip 7 tips to start making money online through article marketing just today. Article Marketing Strategies: Top 7 Tips To Make Minimum $100 ]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" target="_blank" rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.articleinsiderprofit.info/">Article marketing strategies</a> may vary from one article marketer to another. But there are proven ways to make $100 a day just from free article promotion. So read on to find out tip 7 tips to start making money online through article marketing just today.</p>
<p><strong><a rel="nofollow" target="_blank" rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.articleinsiderprofit.info/">Article Marketing Strategies</a>: Top 7 Tips To Make Minimum $100 A Day:</strong></p>
<p><strong>1. </strong><strong>Write Clear And Concise Content. </strong></p>
<p>This is the first important step to successful article marketing. Keep your articles to the point offering fast solutions. Your readers are always in hurry and want to read concrete, necessary tips. <strong></strong></p>
<p><strong>Tip:</strong></p>
<p>Give really valuable information in each your article to gain expert status in the eyes of your readers.</p>
<p><strong>2. </strong><strong>Answer To People&#8217;s Questions In Your Articles.</strong></p>
<p>Your each article should a useful guide answering to a few questions that your niche consumers&#8217; might have in their mind. So it would be better to write articles in Q&amp;A style. Practice shows that this type of articles convert better and you will really notice how the CTR of your resource box has increased. <strong></strong></p>
<p><strong>Tip: </strong></p>
<p>Include a few questions as a subtitle in your article to have a more professional article format.<strong></strong></p>
<p><strong>3. </strong><strong>Focus On Promoting Your Articles Only On A Few Top Directories.</strong></p>
<p>From my own experience, I know that articles written daily should be immediately submitted without any delay. Otherwise, those high quality articles collected on your PC are useless.</p>
<p>I understand, it is hard to submit your articles to top 10 or 50 sites every day. So it would be smarter to publish your content only on to 3-5 article directories.</p>
<p><strong>Tip:</strong></p>
<p>Submit your each article to top 3 directories like ezinearticles, articlesbase and goarticles.</p>
<p><strong>4. </strong><strong>Submit Your Content To Niche Article Directories To Get Highly Targeted Traffic. </strong></p>
<p>As you know, it is important to generate targeted traffic to your sites. The more targeted your traffic the more sales you will make. So certainly consider a few niche directories to publish your articles on them too.</p>
<p><strong>Tip:</strong></p>
<p>To find niche article submission sites just search for &#8220;your niche + article directories&#8221; in Google.</p>
<p><strong>5. </strong><strong>Send Your Articles To Ezine Publishers.</strong></p>
<p>I&#8217;ve tried this method and this works not worse than article marketing. Ezine marketing can earn you thousands of dollars literally in a few days if properly done. It is at your choice to choose free or paid ezine marketing.</p>
<p><strong>Tip:</strong></p>
<p>Go to ezine directories and send email each publisher about your offer regarding unique content delivery to the ezine on a monthly basis.</p>
<p><strong>6. </strong><strong>Create A Strong Call-To-Action Resource Box.</strong></p>
<p>This article marketing strategy should be also seriously taken into consideration by every article marketer. Professional article promotion cannot be imagined without a strong, intriguing resource box. Why?  Because all your success, especially the amount of sales directly depends on how better your article resource box converts.</p>
<p><strong>Tip:</strong></p>
<p>Call to action your readers by offering them to download paid product for free or note intriguing fact or reason why they should click your site link.</p>
<p><strong>7. </strong><strong>Create PDF Reports From Your Articles.</strong></p>
<p>This is another technique to leverage your article marketing. Many gurus often use this method to benefit of their previous content again and again. So you try too. You can sell or give away these reports.</p>
<p><strong>Tip:</strong></p>
<p>Collect a few of your best articles and compile them into a useful PDF Guide with Attractive Name.</p>
<p><strong>Conclusion:</strong></p>
<p>The only secret of successful article promotion is the above-mentioned 7 <a rel="nofollow" target="_blank" rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.articleinsiderprofit.info/">article marketing strategies</a>. So put them in action just today to become a successful marketer.</p>
<div style="margin:5px;padding:5px;border:1px solid #c1c1c1;font-size: 10px;">
<div class="text">
<p>Also read: </p>
<p><b> Your Aggressive Article Marketing Plan To Earn $333 Per Day: Really Works &#8211; Proven!</b></p>
<p>Want to Increase Sales Through Article Marketing?</p>
<p>Download FREE <a rel="nofollow" target="_blank" rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.articleinsiderprofit.info"> <b>&#8220;Insider Article Marketing&#8221;</b> </a> Report  and Instantly Copy-And-Paste A $690/Day <a rel="nofollow" target="_blank" rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.articleinsiderprofit.info"> <b>Secret Article Profit System</b></a> That Stuffs Your Bank Account With 24/7 Cash In Just A Few Days From Now &#8211; Guaranteed! Read more at <a rel="nofollow" target="_blank" rel="nofollow" target="_blank" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.articleinsiderprofit.info.">http://www.articleinsiderprofit.info.</a></p>
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<p>[phpbay]article marketing, 12, &#8220;&#8221;, &#8220;&#8221;[/phpbay]</p>
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		</item>
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		<title>Writing Effective Surveys Top Tips</title>
		<link>http://www.juliesbook.com/business/writing-effective-surveys-top-tips/</link>
		<comments>http://www.juliesbook.com/business/writing-effective-surveys-top-tips/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 03:09:19 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[employee surveys]]></category>
		<category><![CDATA[employer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[questionnaires]]></category>
		<category><![CDATA[satisfaction surveys]]></category>

		<guid isPermaLink="false">http://juliesbook.com/business/writing-effective-surveys-top-tips</guid>
		<description><![CDATA[How to create a survey using Survey Galaxy Designing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following twenty tips will help you with your survey questionnaire design. 1. What is the purpose of the survey? There are many reasons ]]></description>
			<content:encoded><![CDATA[<p style="text-align:center">
<p style="text-align:center"><a rel="nofollow" target="_blank" target="_blank" href="http://www.youtube.com/watch?v=kbn8CU7nPc4">How to create a survey using Survey Galaxy</a></p>
<p>Designing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following twenty tips will help you with your <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan005602">survey questionnaire design</a>.</p>
<p> <strong>1. What is the purpose of the survey?</strong></p>
<p> There are many reasons for conducting questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When compiling a survey don&#8217;t lose sight of the survey&#8217;s purpose.</p>
<p> <strong>2. Title the survey</strong></p>
<p> The survey title is a golden opportunity to instantly summarise a survey&#8217;s objective and grab the attention of invited respondents. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.</p>
<p> <strong>3. Avoid making the survey any longer than it needs to be</strong></p>
<p> Every question asked should be asked for a reason. Pay attention to the &#8216;need to know&#8217; questions and minimise &#8216;nice to know&#8217; information.</p>
<p> <strong>4. Use plain English, maintain consistency, avoid jargon and acronyms and don&#8217;t ask questions that may result in ambiguous answers</strong></p>
<p> Be careful when wording the question. If a question is not clear then there is every chance that respondents may interpret the question differently to that intended by the publisher making any analysis of the data meaningless or at the very least misleading.</p>
<p> <strong>5. Don&#8217;t have long questions</strong></p>
<p> Try to use short sentences wherever possible. Long questions can cause a respondent discomfort and lead to them abandoning the survey.</p>
<p> <strong>6. Ask only one question at a time</strong></p>
<p> Avoid confusing the respondent with a question like &#8216;Do you like athletics and tennis?&#8217;</p>
<p> <strong>7. Avoid influencing the answer</strong></p>
<p> It is important to avoid loading the question. &#8216;Should irresponsible shop keepers who sell tobacco to minors be prosecuted?&#8217; is likely to have no value.</p>
<p> <strong>8. Ensure that the chosen answer format allows the respondent to answer the question being asked</strong></p>
<p> Ensure that the respondent can answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a &#8220;No comment&#8221;, &#8220;Can&#8217;t say&#8221;, &#8220;Don&#8217;t know&#8221; or similar response option.</p>
<p> <strong>9. When you are compiling your survey consider how you will analyse the results once the survey has been published</strong></p>
<p> When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping answers. For example &#8220;Indicate your length of service?&#8221; &#8211; &#8216;less than 3 year&#8217;, &#8216;between 3 and 6 years&#8217; and &#8216;more than 6&#8242;.</p>
<p> <strong>10. Try and ensure that the <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan005603">questionnaire</a> flows</strong></p>
<p> Group questions into clear categories as this will make it easier for the participants completing the survey.</p>
<p> <strong>11. Target your respondents carefully</strong></p>
<p> In some cases you will want to target a specific group, in others a cross section. If you can&#8217;t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don&#8217;t match your target profile.</p>
<p> <strong>12. Allow respondents to expand on their answers and/or make comments</strong></p>
<p> By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyze.</p>
<p> <strong>13. If you are conducting a confidential survey ensure that your pledge for confidentiality is honoured</strong></p>
<p> If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained and any identifying information deleted after the survey is complete.</p>
<p> <strong>14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable</strong></p>
<p> If your respondents are to be anonymous then appreciate that you will be unable to follow up or match &#8220;pre&#8221; or &#8220;post&#8221; surveys. Allowing respondents to remain anonymous will however allow respondents to respond without possible peer pressure.</p>
<p> <strong>15. Carefully consider what the best response format will be</strong></p>
<p> Being consistent with the format used for responses is good practice. When creating your survey keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. Do not use a check box if a radio response would do.</p>
<p> <strong>16. Inform the respondent as to the approximate time it will take to complete the survey</strong></p>
<p> Respondent drop out can become a problem if the survey appears to be a stream of never ending questions. It is good practice to give an indication as to how long the survey is likely to take so that the participants can choose the best time to complete the survey.</p>
<p> <strong>17. Inform respondents of the survey end date</strong></p>
<p> Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the surveys end date so that they have the opportunity to schedule the necessary time.</p>
<p> <strong>18. Trial the survey</strong></p>
<p> Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.</p>
<p> <strong>19. Before publishing the survey check the survey several times</strong></p>
<p> Check and check again that the survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.</p>
<p> <strong>20. Thank the respondents</strong></p>
<p> To complete surveys respondents have to devote their time and should be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward of some sort.</p>
<p> Getting started is easy and there are many <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan005601">survey software</a> websites to choose from.</p>
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		</item>
		<item>
		<title>Writing Effective Surveys</title>
		<link>http://www.juliesbook.com/internet-and-business-onlinr/writing-effective-surveys-3/</link>
		<comments>http://www.juliesbook.com/internet-and-business-onlinr/writing-effective-surveys-3/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 05:36:05 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Internet and Business Online]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[employee surveys]]></category>
		<category><![CDATA[employer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[questionnaires]]></category>
		<category><![CDATA[satisfaction surveys]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/14/writing-effective-surveys-3/</guid>
		<description><![CDATA[How to create a survey using Survey Galaxy Writing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you with your survey questionnaire design and help you write effective surveys. 1. What ]]></description>
			<content:encoded><![CDATA[<p style="text-align:center">
<p style="text-align:center"><a rel="nofollow" target="_blank" target="_blank" href="http://www.youtube.com/watch?v=kbn8CU7nPc4">How to create a survey using Survey Galaxy</a></p>
<p>Writing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you with your <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan005602">survey questionnaire design</a> and help you write effective surveys.</p>
<p> <strong>1. What is the purpose of the survey?</strong></p>
<p> Questionnaires are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don&#8217;t lose sight of the survey&#8217;s purpose.</p>
<p> <strong>2. Give the survey a good title</strong></p>
<p> The survey title is an opportunity to instantly summarise a survey&#8217;s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.</p>
<p> <strong>3. Ensure that you do not make the survey any longer than it needs to be</strong></p>
<p> Every question asked should be asked for a reason. Limit asking questions that will provide you with &#8216;nice to know&#8217; information and instead concentrate on the &#8216;need to know&#8217; questions.</p>
<p> <strong>4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers</strong></p>
<p> Be careful when wording the question. If a question is ambiguous then there is a real risk that any analysis of the resulting survey data will be worthless or at the very least suspect.</p>
<p> <strong>5. Don&#8217;t have long questions</strong></p>
<p> Try to use short sentences wherever possible. Long questions can lead to a higher level of incidents where respondents abandon a survey.</p>
<p> <strong>6. Ask only one question at a time</strong></p>
<p> Avoid confusing the respondent with a question like &#8216;Do you like athletics and tennis?&#8217;</p>
<p> <strong>7. Avoid influencing the answer</strong></p>
<p> It is important to avoid loading the question. &#8216;Should irresponsible shop keepers who sell tobacco to children be prosecuted?&#8217; is likely to have no value.</p>
<p> <strong>8. Ensure that the chosen answer format allows the respondent to answer the question being asked</strong></p>
<p> Ensure that the respondent is able to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a &#8220;Can&#8217;t say&#8221;, &#8220;No comment&#8221; or similar response option.</p>
<p> <strong>9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete</strong></p>
<p> Appreciate that questions that allow for a free text open ended response, such as when asking the respondent for their comments, is likely to be difficult to score and/or summarised. Consider grouping answers. For example &#8220;Indicate your length of service?&#8221; &#8211; &#8216;less than 1 year&#8217;, &#8216;between 1 and 3 years&#8217; and &#8216;more than 3&#8242;.</p>
<p> <strong>10. Try and ensure that the <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan005603">questionnaire</a> flows</strong></p>
<p> When asking questions group the questions into clear categories as this makes the task of completing the survey easier for the participants.</p>
<p> <strong>11. Target your respondents carefully</strong></p>
<p> Sometimes you will want to target a specific group, in others a cross section. If you can&#8217;t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don&#8217;t fit your target profile.</p>
<p> <strong>12. Allow the respondent to expand on their answer or make comments</strong></p>
<p> Allowing respondents to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Keep in mind though that for a large sample collection it may be difficult to analyse free text open ended responses.</p>
<p> <strong>13. If the survey you are conducting is to be confidential ensure that you honour your pledge</strong></p>
<p> If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and not used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed once the survey has finished.</p>
<p> <strong>14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable</strong></p>
<p> If your respondents are to be anonymous then you will be unable to follow up or match &#8220;pre&#8221; or &#8220;post&#8221; surveys. In some cases allowing people to remain anonymous will however allow people to respond without possible peer pressure.</p>
<p> <strong>15. Carefully consider the best response format</strong></p>
<p> It is good practice to maintain a consistency in the format used for responses. Keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. If a radio response can be used do not use a check box.</p>
<p> <strong>16. Advise the respondent as to the approximate time it will take to complete the survey</strong></p>
<p> If the survey appears to be a stream of never ending questions then respondent drop out can occur. It is good practice to give an indication as to how long the survey is likely to take so that the participants can choose the best time to complete the survey.</p>
<p> <strong>17. Inform the respondents of the survey end date</strong></p>
<p> Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the surveys end date so that they have the opportunity to schedule the necessary time.</p>
<p> <strong>18. Test the survey</strong></p>
<p> Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.</p>
<p> <strong>19. Before publishing the survey check the survey carefully</strong></p>
<p> Carefully check and then check again that the survey is grammatically correct and makes sense. If possible get someone else to proof read the survey before you publish, if you are unable to do this then take a break before checking again.</p>
<p> <strong>20. Thank the respondents</strong></p>
<p> To complete surveys respondents have to devote their time and should be thanked either in a covering letter, at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.</p>
<p> Getting started is easy and there are many <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan005601">survey software</a> websites to choose from.</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.juliesbook.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		</item>
		<item>
		<title>How Important is Market Research?</title>
		<link>http://www.juliesbook.com/internet-and-business-onlinr/how-important-is-market-research/</link>
		<comments>http://www.juliesbook.com/internet-and-business-onlinr/how-important-is-market-research/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 21:04:16 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Internet and Business Online]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/14/how-important-is-market-research/</guid>
		<description><![CDATA[For any organization that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout ]]></description>
			<content:encoded><![CDATA[<p>For any organization that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions that are based on good intelligence and good <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/customer-landing.asp?source=myan003203">market research</a> can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-</p>
<p></p>
<ul>
<li><strong>Market research will help you better communicate</strong> &#8211; Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care you also take the guesswork out of <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/customer-landing.asp?source=myan003202">customer services</a>.</li>
<li><strong>Market research helps you identify opportunities</strong>  If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.</li>
<li><strong>Market research will minimise risk</strong> &#8211; Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.</li>
<li><strong>Market research creates benchmarks and helps you measure your progress</strong> &#8211; Unless you measure you will not be able to properly gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.</li>
</ul>
<p>Considering the benefits that market research will bring to any organization it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan003201">online survey software</a> is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.</p>
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		<title>Writing Effective Surveys</title>
		<link>http://www.juliesbook.com/internet-and-business-onlinr/writing-effective-surveys-2/</link>
		<comments>http://www.juliesbook.com/internet-and-business-onlinr/writing-effective-surveys-2/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 11:38:35 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Internet and Business Online]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[employee surveys]]></category>
		<category><![CDATA[employer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[questionnaires]]></category>
		<category><![CDATA[satisfaction surveys]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/12/writing-effective-surveys-2/</guid>
		<description><![CDATA[How to create a survey using Survey Galaxy Writing surveys is easy; or is it? The reality is that writing surveys is easy but writing surveys that will be effective is more difficult. The following tips will help you write more effective surveys. 1. What is the surveys purpose? There are many reasons for conducting ]]></description>
			<content:encoded><![CDATA[<p style="text-align:center">
<p style="text-align:center"><a rel="nofollow" target="_blank" target="_blank" href="http://www.youtube.com/watch?v=kbn8CU7nPc4">How to create a survey using Survey Galaxy</a></p>
<p>Writing surveys is easy; or is it? The reality is that writing surveys is easy but writing surveys that will be effective is more difficult. The following tips will help you write more <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan000302">effective surveys</a>.</p>
<p> <strong>1. What is the surveys purpose?</strong></p>
<p> There are many reasons for conducting surveys. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When designing a survey do not lose sight of its purpose.</p>
<p> <strong>2. Title the survey</strong></p>
<p> The survey title is a golden opportunity to instantly summarise a survey&#8217;s objective and grab the attention of invited respondents. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.</p>
<p> <strong>3. Do not make the survey any longer than it needs to be</strong></p>
<p> Every question that is asked should be asked for a reason. Minimize asking questions that will provide you with &#8216;nice to know&#8217; information and concentrate instead on &#8216;need to know&#8217; questions.</p>
<p> <strong>4. Use plain English, maintain consistency, avoid jargon and acronyms and don&#8217;t ask questions that may result in ambiguous answers</strong></p>
<p> Be careful when wording the question. Ambiguous questions run the risk that any analysis of the resulting survey data will be worthless or at the very least suspect.</p>
<p> <strong>5. Avoid questions that are long</strong></p>
<p> Use short sentences wherever possible. Long questions tend to cause respondents discomfort and can lead to respondents abandoning a survey.</p>
<p> <strong>6. Ask one question at a time</strong></p>
<p> Avoid confusing the respondent with a question like &#8216;Do you like athletics and tennis?&#8217;</p>
<p> <strong>7. Avoid influencing the answer</strong></p>
<p> It is important not to load the question. &#8216;Should irresponsible shop keepers who sell tobacco to children be prosecuted?&#8217; is likely to have no value.</p>
<p> <strong>8. Make sure that the answer format used allows the respondent to answer the question being asked</strong></p>
<p> Ensure that the respondent is able to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a &#8220;No comment&#8221;, &#8220;Can&#8217;t say&#8221; or similar response option.</p>
<p> <strong>9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete</strong></p>
<p> If a question is asked that allows a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping answers. For example &#8220;How long have you worked here?&#8221; &#8211; &#8216;less than 2 year&#8217;, &#8216;between 2 and 4 years&#8217; and &#8216;more than 4&#8242;.</p>
<p> <strong>10. Ensure that the <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan000303">questionnaire</a> flows</strong></p>
<p> Group the questions into clear categories as this makes the task of completing the survey easier for the participants.</p>
<p> <strong>11. Target your respondents</strong></p>
<p> In some cases you will want to target a specific group, in others a cross section. If you can&#8217;t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don&#8217;t fit your target profile.</p>
<p> <strong>12. Provide a channel for your respondents to expand on their answers or make comments</strong></p>
<p> Allowing the respondent to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyse.</p>
<p> <strong>13. If you are conducting a confidential survey ensure that your pledge for confidentiality is honoured</strong></p>
<p> If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained and any contact information deleted after the survey is complete.</p>
<p> <strong>14. Weigh up the benefits of allowing respondents to be anonymous or identifiable</strong></p>
<p> If your respondents are to be anonymous then you will be unable to follow up specific complaints or match &#8220;pre&#8221; or &#8220;post&#8221; surveys. There are advantages to allowing respondents to remain anonymous for example it would allow respondents to respond without possible peer pressure.</p>
<p> <strong>15. Carefully consider the best response format</strong></p>
<p> It is good practice to maintain a consistency in the format used for responses. Keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. Do not use a check box format if a radio response format would do.</p>
<p> <strong>16. Give the respondent an estimate as to how much time the survey will take</strong></p>
<p> Respondent drop out can increase if the survey appears to be a stream of never ending questions. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.</p>
<p> <strong>17. Advise the respondents of the survey end date</strong></p>
<p> Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the surveys end date so that they have the opportunity to schedule the necessary time.</p>
<p> <strong>18. Trial the survey</strong></p>
<p> Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.</p>
<p> <strong>19. Before publishing the survey proof read the survey carefully</strong></p>
<p> Carefully check and then check again that the survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.</p>
<p> <strong>20. Thank your respondents</strong></p>
<p> Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.</p>
<p> For more information please visit <a rel="nofollow" target="_blank" target="_blank" title="Survey Galaxy" href="http://www.surveygalaxy.com?source=myan000301">Survey Galaxy</a></p>
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		<title>Maintaining A Relationship with a Live Audience</title>
		<link>http://www.juliesbook.com/arts-and-entertainment/maintaining-a-relationship-with-a-live-audience/</link>
		<comments>http://www.juliesbook.com/arts-and-entertainment/maintaining-a-relationship-with-a-live-audience/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 21:07:51 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Arts and Entertainment]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promoter]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/04/maintaining-a-relationship-with-a-live-audience/</guid>
		<description><![CDATA[Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and attract people to venues or club nights. Building up a loyal following from scratch ]]></description>
			<content:encoded><![CDATA[<p>Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and attract people to venues or club nights. Building up a loyal following from scratch is not easy. It can take a great deal of effort to attract enough people to fill even the smallest of venues and that effort should not be wasted and the actual event used to establish a relationship with the audience that will continue beyond the end of the evening.</p>
<p>For a small outlay online surveys can be set up to provide the promoter with feedback and the opportunity to maintain an on going relationship with their audience. Using online <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan002901">Survey Software</a> a promoter can now quickly and easily create an online survey.</p>
<p>With an online survey a promoter can find out exactly:-</p>
<ul>
<li>who attended;</li>
<li>what persuaded them;</li>
<li>what they thought of the event;</li>
<li>would they expect to attend again;</li>
<li>would they recommend future events to their friends.</li>
</ul>
<p>One way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like &#8220;Feedback&#8221;, &#8220;Everyones a critic&#8221;, &#8220;What do you think&#8221;. On each card a web address will point either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. A small incentive may improve the response rate, perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.</p>
<p>Using the results from online surveys the promoter is able to:</p>
<ul>
<li>Obtain a profile of the audience</li>
<li>Gauge the overall success of the event;</li>
<li>Measure the effectiveness of different promotion;</li>
<li>Receive feedback on the venue and facilities;</li>
<li>Receive feedback on the act;</li>
<li>Promote on a one on one basis;</li>
<li>Build a targeted database for future events;</li>
<li>Build a loyal audience;</li>
<li>Link to merchandise and other promotions.</li>
</ul>
<p>It takes considering effort to promote an event and only a little extra effort to use online surveys to encourage further contact and reap a number of short and long term benefits that contact will bring.</p>
<p>The following example shows the feedback that could be used for a breaking band. Not only does the process collate good feedback it also continues to promote the band, their CDs, downloads and gives the opportunity to encourage further contact.</p>
<p>Sample <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surPublishes.asp?k=M9WH4AB0I1XO">Feedback Survey</a></p>
<p>To view the summary results of the survey: <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surReportFrame.asp?k=M9WH4AB0I1XO">Sample Survey Results</a></p>
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		</item>
		<item>
		<title>Maintaining Contact with Live Audience</title>
		<link>http://www.juliesbook.com/arts-and-entertainment/maintaining-contact-with-live-audience/</link>
		<comments>http://www.juliesbook.com/arts-and-entertainment/maintaining-contact-with-live-audience/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 21:07:50 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Arts and Entertainment]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promoter]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/04/maintaining-contact-with-live-audience/</guid>
		<description><![CDATA[Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and attract people to venues or club nights. Building a loyal following from grassroots is ]]></description>
			<content:encoded><![CDATA[<p>Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and attract people to venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is surprising that very few promoters capitalise on their efforts and use the actual event to maximise the opportunity to encourage further audience contact.</p>
<p>For a small outlay online surveys can be set up to provide the promoter with feedback and the opportunity to maintain an on going relationship with their audience. Using online <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan003001">Survey Software</a> a promoter can now quickly and easily create an online survey.</p>
<p>With an online survey a promoter can find out exactly:-</p>
<ul>
<li>who attended;</li>
<li>what persuaded them;</li>
<li>what they thought of the event;</li>
<li>would they expect to attend again;</li>
<li>would they recommend future events to their friends.</li>
</ul>
<p>A way to ensure a good response is to have a number of business sized cards that are marked clearly with words like &#8220;Feedback&#8221;, &#8220;Your opinion counts&#8221;, &#8220;Tell us what you thought&#8221;. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the entrance along with the tickets, or handed out among the audience and if they are made the size of business cards they will be small enough to be stick in a pocket, purse or wallet. A small incentive may improve the response rate, perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.</p>
<p>Using the results from online surveys the promoter is able to:</p>
<ul>
<li>Obtain a profile of the audience</li>
<li>Gauge the overall success of the event;</li>
<li>Measure the effectiveness of different promotion;</li>
<li>Receive feedback on the venue and facilities;</li>
<li>Receive feedback on the act;</li>
<li>Promote on a one on one basis;</li>
<li>Build a targeted database for future events;</li>
<li>Build a loyal audience;</li>
<li>Link to merchandise and other promotions.</li>
</ul>
<p>Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring  it really couldn&#8217;t be any easier.</p>
<p>The following sample survey shows the feedback that could be used for a breaking band. Not only does the process collate good feedback it also continues to promote the band, their CDs, downloads and gives the opportunity to encourage further contact.</p>
<p>Sample <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surPublishes.asp?k=M9WH4AB0I1XO">Feedback Survey</a></p>
<p>To view the summary results of the survey: <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surReportFrame.asp?k=M9WH4AB0I1XO">Sample Survey Results</a></p>
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		</item>
		<item>
		<title>How Promoters of Live Performances can Encourage Contact</title>
		<link>http://www.juliesbook.com/business/how-promoters-of-live-performances-can-encourage-contact/</link>
		<comments>http://www.juliesbook.com/business/how-promoters-of-live-performances-can-encourage-contact/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 07:33:03 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promoter]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/03/how-promoters-of-live-performances-can-encourage-contact/</guid>
		<description><![CDATA[The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are just some of the tools promoters use to fill small venues or club nights. Building up a loyal following from scratch is no easy ]]></description>
			<content:encoded><![CDATA[<p>The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are just some of the tools promoters use to fill small venues or club nights. Building up a loyal following from scratch is no easy task. For an up and coming band a lot of effort can go into attracting enough people to fill even the smallest of venues and those promoting the event need to take every opportunity to establish a relationship with the audience that will continue beyond the end of the performance.</p>
<p>With a little thought and small outlay online surveys can be used to provide the promoter with valuable feedback and the opportunity to engage in further contact with the audience. Using online <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan002601">Survey Software</a> a promoter can now quickly and easily create an online survey.</p>
<p>With an online survey a promoter can find out exactly:-</p>
<ul>
<li>who attended;</li>
<li>what persuaded them;</li>
<li>what they thought of the event;</li>
<li>would they expect to attend again;</li>
<li>would they recommend future events to their friends.</li>
</ul>
<p>One way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like &#8220;Feedback&#8221;, &#8220;Everyones a critic&#8221;, &#8220;What do you think&#8221;. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. Small incentives such as a chance to win a free guest pass for a future event, a signed CD or T shirt would help towards improving the response rate.</p>
<p>Using the results from online surveys the promoter is able to:</p>
<ul>
<li>Obtain a profile of the audience</li>
<li>Gauge the overall success of the event;</li>
<li>Measure the effectiveness of different promotion;</li>
<li>Receive feedback on the venue and facilities;</li>
<li>Receive feedback on the act;</li>
<li>Promote on a one on one basis;</li>
<li>Build a targeted database for future events;</li>
<li>Build a loyal audience;</li>
<li>Link to merchandise and other promotions.</li>
</ul>
<p>It takes considering effort to promote an event and only a little extra effort to use online surveys to encourage further contact and reap a number of short and long term benefits that contact will bring.</p>
<p>The following example shows the feedback that could be used for a breaking band. Not only does it gather valuable feedback, but continues to promote the band, their recorded music and establishes the opportunity to encourage further contact.</p>
<p>Sample <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surPublishes.asp?k=M9WH4AB0I1XO">Feedback Survey</a></p>
<p>To view the summary results of the survey: <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surReportFrame.asp?k=M9WH4AB0I1XO">Sample Survey Results</a></p>
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		</item>
		<item>
		<title>How Music Promoters can Encourage Contact</title>
		<link>http://www.juliesbook.com/internet-and-business-onlinr/how-music-promoters-can-encourage-contact/</link>
		<comments>http://www.juliesbook.com/internet-and-business-onlinr/how-music-promoters-can-encourage-contact/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 07:33:00 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Internet and Business Online]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promoter]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/03/how-music-promoters-can-encourage-contact/</guid>
		<description><![CDATA[Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and encourage people to venues or club nights. Building a loyal following from grassroots is ]]></description>
			<content:encoded><![CDATA[<p>Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and encourage people to venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is surprising that very few promoters capitalise on their efforts and use the actual event to maximise the opportunity to encourage further audience contact.</p>
<p>Online surveys can, with a little thought and minimal outlay, be used to provide the promoter with good feedback and the opportunity to engage in further contact with the audience. Using online <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan003101">Survey Software</a> a promoter can now quickly and easily create an online survey.</p>
<p>With an online survey a promoter can find out exactly:-</p>
<ul>
<li>who attended;</li>
<li>what persuaded them;</li>
<li>what they thought of the event;</li>
<li>would they expect to attend again;</li>
<li>would they recommend future events to their friends.</li>
</ul>
<p>One way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like &#8220;Feedback&#8221;, &#8220;Everyones a critic&#8221;, &#8220;What do you think&#8221;. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the entrance along with the tickets, or handed out among the audience and if they are made the size of business cards they will be small enough to be stick in a pocket, purse or wallet. Small incentives such as a chance to win a free guest pass for a future event, a signed CD or T shirt would help towards improving the response rate.</p>
<p>Using the results from online surveys the promoter is able to:</p>
<ul>
<li>Obtain a profile of the audience</li>
<li>Gauge the overall success of the event;</li>
<li>Measure the effectiveness of different promotion;</li>
<li>Receive feedback on the venue and facilities;</li>
<li>Receive feedback on the act;</li>
<li>Promote on a one on one basis;</li>
<li>Build a targeted database for future events;</li>
<li>Build a loyal audience;</li>
<li>Link to merchandise and other promotions.</li>
</ul>
<p>It takes considering effort to promote an event and only a little extra effort to use online surveys to encourage further contact and reap a number of short and long term benefits that contact will bring.</p>
<p>The following sample survey shows the feedback that could be used for a breaking band. Not only does the process collate good feedback it also continues to promote the band, their CDs, downloads and gives the opportunity to encourage further contact.</p>
<p>Sample <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surPublishes.asp?k=M9WH4AB0I1XO">Feedback Survey</a></p>
<p>To view the summary results of the survey: <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surReportFrame.asp?k=M9WH4AB0I1XO">Sample Survey Results</a></p>
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		<title>Promotion Doesn&#8217;t Need to End After the Performance</title>
		<link>http://www.juliesbook.com/arts-and-entertainment/promotion-doesnt-need-to-end-after-the-performance/</link>
		<comments>http://www.juliesbook.com/arts-and-entertainment/promotion-doesnt-need-to-end-after-the-performance/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:40:09 +0000</pubDate>
		<dc:creator>Grady</dc:creator>
				<category><![CDATA[Arts and Entertainment]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[promoter]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://juliesbook.com/2009/07/02/promotion-doesnt-need-to-end-after-the-performance/</guid>
		<description><![CDATA[The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are just some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. ]]></description>
			<content:encoded><![CDATA[<p>The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are just some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. Given the amount of effort it can take to fill even the smallest of venues promoters really need to capitalise on all their efforts and use the event itself to maximise the opportunity to encourage further audience contact.</p>
<p>For a small outlay online surveys can be set up to provide the promoter with feedback and the opportunity to maintain an on going relationship with their audience. Using online <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com?source=myan002801">Survey Software</a> a promoter can now quickly and easily create an online survey.</p>
<p>With an online survey a promoter can find out exactly:-</p>
<ul>
<li>who attended;</li>
<li>what persuaded them;</li>
<li>what they thought of the event;</li>
<li>would they expect to attend again;</li>
<li>would they recommend future events to their friends.</li>
</ul>
<p>A good way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like &#8220;Feedback&#8221;, &#8220;Your opinion counts&#8221;, &#8220;Tell us what you thought&#8221;. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. Small incentives such as a chance to win a free guest pass for a future event, a signed CD or T shirt would help towards improving the response rate.</p>
<p>Using the results from online surveys the promoter is able to:</p>
<ul>
<li>Obtain a profile of the audience</li>
<li>Gauge the overall success of the event;</li>
<li>Measure the effectiveness of different promotion;</li>
<li>Receive feedback on the venue and facilities;</li>
<li>Receive feedback on the act;</li>
<li>Promote on a one on one basis;</li>
<li>Build a targeted database for future events;</li>
<li>Build a loyal audience;</li>
<li>Link to merchandise and other promotions.</li>
</ul>
<p>Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring  it really couldn&#8217;t be any easier.</p>
<p>The following sample survey shows the feedback that could be used for a breaking band. Not only does it gather valuable feedback, but continues to promote the band, their recorded music and establishes the opportunity to encourage further contact.</p>
<p>Sample <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surPublishes.asp?k=M9WH4AB0I1XO">Feedback Survey</a></p>
<p>To view the summary results of the survey: <a rel="nofollow" target="_blank" target="_blank" href="http://www.surveygalaxy.com/surReportFrame.asp?k=M9WH4AB0I1XO">Sample Survey Results</a></p>
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