Like all good brands, Mindful Chef started with three friends who saw something they loved and wanted to bring it to the world. Luckily for us, we got a game-changing recipe box full of fresh, feel-good food. So good, so simple and served with a side order of healthy, too.

Going from a start-up to a scale-up means you’ve got very agile teams achieving amazing things every day, but sometimes tone of voice is the last thing that joins the party. I was brought on board to do what I do best, give the brand a human touch. My specific remit was to bring the joy. So, reader, I did.