Julie Donfrancesco

Words written for Mindful Chef

Like all good brands, Mindful Chef started with three friends who saw something they loved and wanted to bring it to the world. Luckily for us, we got a game-changing recipe box full of fresh, feel-good food. So good, so simple and served with a side order of healthy, too.

Going from a start-up to a scale-up means you’ve got very agile teams achieving amazing things every day, but sometimes tone of voice is the last thing that joins the party. I was brought on board to do what I do best, give the brand a human touch. My specific remit was to bring the joy. So, reader, I did.

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