Freelance Senior Copywriter
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Openreach

Openreach is the UK’s largest broadband provider, looking after millions of kilometres of cable that connects us, everyday. This newly independent subsidiary of BT needed a new focus, tone of voice and a brand new set of guidelines to show them exactly how they could tell their story in an open, accessible way. As part of my work with P&P, I wrote this for them across guidelines, recruitment adverts, for internal campaigns, CEO speeches and in films you can even enjoy on the internet - if FTTP floats that particular boat. 

Client: Pollitt & Partners

 Brand guidelines should be on point and on your side. Every set of guidelines needs a simple introduction to get everyone ready for what’s in store of them.

Brand guidelines should be on point and on your side. Every set of guidelines needs a simple introduction to get everyone ready for what’s in store of them.

 Brand positioning statement that defines what Openreach does, so everyone can unite behind it.

Brand positioning statement that defines what Openreach does, so everyone can unite behind it.

 Recruitment advert for Openreach engineers.

Recruitment advert for Openreach engineers.

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 Out in your street.

Out in your street.