There was a time where I wrote a lot of fashion product copy. And I mean a lot. Timberland®, Wrangler, French Connection, K-Swiss, HIGH, Jacques Vert, Precis Petite, Windsmoor. You name it, I was writing the web descriptions, look books, and press releases for it.
This selection of web copy for iconic Swiss watchmakers, Swatch, was from their SS/16 collection. Bringing their particular brand of precision, bold design, and a healthy dose of bonkers to wristwear.