There was a time where I wrote a lot of fashion product copy.
And I mean a lot. Timberland, Wrangler, French Connection, K-Swiss,
HIGH, Jacques Vert, Precis Petite, Windsmoor. You name it,
I was writing the web descriptions, look books, and press releases for it.
This selection of web copy for iconic Swiss watchmakers, Swatch, was from their SS/16 collection. Bringing their particular brand of precision, bold design, and a healthy dose of bonkers to wristwear.