Freelance Senior Copywriter

Yo Sushi

These sushi-laden conveyor belts transformed the concept of high street restaurants back in the day, so when &Smith Design got in touch to ask if I’d like to be involved in Yo Sushi’s re-brand, I jumped at the chance. As quick as those belts go, the brand has naturally moved on a bit since, but our work gave it an authentic izakaya edge, with a newspaper-style menu that was as much a piece of standalone content as it was a paean to the freshest cuts of fish on an orange, (blue, purple, yellow or pink) plate.

Client: &Smith.

Yo Sushi menu front.jpg
2nd page Yo menu.jpg
3rd page Yo Sushi menu.jpg
 Detail of menu pages

Detail of menu pages

Last page Yo menu.jpg